Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. An SEO unable to directly influence changes made to the website runs a powerless program. The description meta tag should be a relevant and a descriptive sentence or two. Are there any places in …

You need to take full advantage of the opportunity and capture those leads. Also, expect to be targeted by a lot more people trying to sell you their services. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique …

Of course, on advertising-supported sites like those, a controversial blog that generates page views also generates ad revenues from additional eyeballs. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. At the same time, when selling to …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. Meta …

Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no …