Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. An SEO unable to directly influence changes made to the website runs a powerless program. The description meta tag should be a relevant and a descriptive sentence or two. Are there any places in …

International challenges in social media include language differences, social norms, and technological complications. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. To optimize permission marketing, firms feature empowerment and reciprocity. I couldn't begin to think I could afford …

You need to take full advantage of the opportunity and capture those leads. Also, expect to be targeted by a lot more people trying to sell you their services. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique …

Take great care of your users and Google should take great care of you. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Today, so many new memes totally change the way an SEO consultant once worked though the basic …

And, then, a little bit of on-page optimization. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order …

When moving a page with many backlinks, it's extra important to use permanent redirects so the search rank of the page is maintained. Paid results are auction priced advertisements & are produced for as long as the advertiser's budget lasts relative to the cost per click they have paid for their …

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. How do you write a clickable title that will draw people to your site and keep them on …

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

Of course, on advertising-supported sites like those, a controversial blog that generates page views also generates ad revenues from additional eyeballs. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. At the same time, when selling to …

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. Meta …

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. The tech giant has such a big share of the market that 'Googling' has become a verb. Google has gotten smarter, and things have changed …

Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no …