In our experience, 100-200s of milliseconds load time is a solid benchmark. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If …

Take great care of your users and Google should take great care of you. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Today, so many new memes totally change the way an SEO consultant once worked though the basic …