Basically, that means you have a free pass to link to your site-as long as it contains valuable statistics for you to reference. Now more than ever, as cold outreach becomes less complicated and services like HARO (Help a Reporter Out) and Journo Requests have emerged, SEOs can readily pitch …

Each domain linking to your site should have some kind of relevance to that site, either due to the purpose of the domain or because of the topic of the article. If you're looking to take things a step further, Google's AMP format can further optimize mobile experiences by reducing …

This includes other signals that affect your search engine ranking. To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost of accomplishing each objective. With a range of ideas to get you going, Beverley will keep the whole family entertained. The URL shortener …

Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. An SEO unable to directly influence changes made to the website runs a powerless program. The description meta tag should be a relevant and a descriptive sentence or two. Are there any places in …

You need to take full advantage of the opportunity and capture those leads. Also, expect to be targeted by a lot more people trying to sell you their services. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique …

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …