The tightening up of meta description

Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. So if you're interested give our team a call today and enquire about our professional training courses. With improvements in data coverage …

more ...


Why link research matters

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. There's generally no harm in building links on the same source over a prolonged period of time, so long as you have …

more ...

Make cloaking your centre of attention

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. Meta …

more ...

Make sure you know exactly what you're doing with cloaking

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. The tech giant has such a big share of the market that 'Googling' has become a verb. Google has gotten smarter, and things have changed …

more ...